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Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

Defined contribution also serves as a lead generation tool to acquire new clients who have not been able to offer group health insurance in the past because of cost or participation. As of 2014, individual health insurance plans are categorized in four standardized levels of coverage, called “metallic tiers of coverage.”

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Onboarding Emails: What Happens After They Subscribe?

conversionxl.com

Lead Generation. Apr 24, 2014. Think about every lead magnet you ever signed up for. Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Apr 25, 2014 @ 14:44:42.

Email 67
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics.

Analytics 113
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

you have a landing page that would suitably match buy used diesel 2014 ford focus) , rather than the parent brand of a product ( ford focus, or buy used ford ), do it. Blog Lead Generation Adwords Ppc' If you can target a specific product combined with intent and desired attributes (e.g.

PPC 114
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What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

In 2014, a primary tactic used to get found online is content marketing, or the production of content that is engaging, relevant to your target audience, and uses keywords you think people will be typing in when looking to find a company, product, or service just like yours. Blog and be an active contributor within the blogosphere.

Founder 142
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014.

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B2B Marketing in 2014: Content + Technology

VC Cafe

2014 will be a BIG year for Digital Marketing. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. AdAge Emerson Incapsula Insightera IT Jane Lansing JetBlue Kenshoo Kfir Pravda lead-gen Lenovo Lynn Vojvodich Marketo Marty St.

B2B 111