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For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific productnames for each group are some basic examples. (Your customers change, after all.). via MailChimp).
In 2014, Cyber Monday was the most popular shopping day of the holiday season. Productnames / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Even the big names aren’t exempt from it. while online retail sales will increase 13.9%.
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