2014 PPC Revenue Sales Cycle 
ConversionXL
MAY 8, 2014
Better Value Propositions Mean Better Revenues: We’ve Got Proof. million in incremental revenue. They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). This is called process value – giving prospects reason to keep moving forward within the sales cycle.
ConversionXL
MARCH 10, 2017
For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. For example… In 2014, 2,211 MailChimp campaigns had “dads and grads” in the subject line. Also note how the trend started in 2014 and seemingly picked up in 2015. Segment based on stage of the sales cycle.
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