A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. This is a hard slog.
Steve Blank
AUGUST 15, 2016
Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. Our revenue model was wrong. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Clips from their interviews are below.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
AUGUST 15, 2016
Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. Our revenue model was wrong. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Clips from their interviews are below.
ConversionXL
APRIL 28, 2020
To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. If you’re in SaaS, expansion revenue is critical to success and, according to Profitwell , can separate you from your competition.
ConversionXL
MARCH 6, 2019
The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. 15- and 30- versions to grow reach and impact. Image source ).
Startup Professionals Musings
SEPTEMBER 20, 2014
Nice to have does not motivate a revenue stream. Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle. Martin Zwilling First published on Entrepreneur.com on 9/12/2014. Limit the features and complexity.
David Teten
APRIL 6, 2015
There are multiple reasons for that, but a major one is that both VC and research funding is concentrated in areas where there appears to be short-term revenues, as opposed to areas that will save more lives and quite likely generate both long-term revenues and savings for society. Source: NIH, CB Insights.
Expert insights. Personalized for you.
294 
Let's personalize your content