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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time. ZenDesk, Box) or performance-based (e.g. Price is not an afterthought, it is essential business design.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles. Some have short, more transactional cycles.

Marketing 120
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

B2B 130
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Clips from their interviews are below. Jeremy Johnson is an education innovator.

Cofounder 147
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. SiriusDecisions Rearchitected Demand Waterfall (2012). Image source ). At first glance, it might seem complex, but the complexity has a purpose.

Demand 101
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Supporter Profile: Magnify Consulting

NZ Entrepreneur

Were literally powering the economy – one healthy sales pipeline at a time. Since forming in 2014, were excited to be part of the sales growth story for more than 50 businesses. Its our job to set founders and business leaders up for sales success. We build pipeline, while were building your sales function.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Clips from their interviews are below. Jeremy Johnson is an education innovator.

Cofounder 120