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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo In fact, discussions of price in particular was the key to invalidating one business idea and then validating WP Engine , which now (2014) employs 200 people.

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How to create a sustainable social media strategy for your startup

The Next Web

With an innovative product in the consumer payment space, the company had viral-ready content. An advance purchase garners a 50 percent discount off the planned price of $100, encouraging investment long in advance of the summer 2014 launch date. Its social media and editorial advertising strategy clearly put the product first.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. Generic cam’s could never match the security use case as well as Ring could and when consumers went online or to a store to find our product the offering was very clear. Where you see cameras on Amazon and think “cool, but what would I really use it for?”

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Twitter Link Roundup #214 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Small Business Marketing 2014: Smart Web Design Best Practices and Tips - crowdspring.co/1dn9KvH. Startup and Small Business Marketing 2014: Smart Web Design Best Practices and Tips - crowdspring.co/1dn9KvH. 7 Things Marketers Can Learn From 2,616 Viral Headlines. More tattooed celebrities in the Other section below.

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3 Essential Ways To Build Online Customer Trust In 2018

YoungUpstarts

Google officially announced in 2014 that websites secured through an SSL certificate are rewarded with higher search rankings. When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral.

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Textio’s Founder Kieran Snyder on the Two Advantages Startups Have in AI (While Remaining Skeptical Of The Funding Gold Rush)

Hunter Walker

I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. We had some unfair competitive advantages in serving HR buyers: we knew them all. This work is my zone of excellence.

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Founders Interview: Flash Pack

The Startup Magazine

Lee: One day in 2014 we were reading an article about workers fixing the Christ the Redeemer statue in Rio that was damaged from lightning. I popped out of Christ’s crown and took a selfie from the top, capitalizing on the two biggest trends of 2014: selfies and the World Cup. We don’t really worry about what our competitors are doing.

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