Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? Are they a lost cause?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 21, 2017

But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. There have been dozens of studies showing millennials don’t trust traditional advertising.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. As it turns out, pretty good… Image Source. Marketers share the same sentiments. Example: Xero.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Designmantic Blog

MARCH 6, 2018

In 2015, Facebook anointed her as the Small Business and Facebook Marketing expert. Meghan was voted by Forbes and StatSocial as one of the Top 100 Social Media Power Influencers in 2015 as well as one of General Sentiment’s Top 50 Most Valuable Social Media Influencers and more. Holly Ransom. Website: emergent.global.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. What is Outbound Marketing?

Marketing 28

Marketing North America B2B Lead Generation 28

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Building a following may mean subsidiary investments – for example, in advertising. Remember, you’re the newbie! 2] [link]. [3] 3] Joshua P. 5] [link]. [6]

Social Media 100

Social Media Media Asia San Francisco 100

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. In investing in B2C, we also look for network effects but usually those are created rather than natural. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and The retailers were to provide the audience?—?and that the brands needed.

Networking 48

Networking Fractional CTO CTO Hire B2C 48