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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. FinTech’s history.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Whether or not you can believe it, 2015 is quickly approaching. Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. The new year is fast approaching.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Run retargeting campaigns that convert with personalized discounts 6. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Both are critical.

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Design Inspiration: 15 Exciting Website Advertising Campaigns

Duct Tape Marketing

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. Advertisers could take advantage of their lack of self-control.

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10 Effective Offline Marketing Ideas for Startups in 2015

Up and Running

There’s so much you can do with outdoor advertising, especially if your billboards are located in high traffic areas. Partner up with a vertical business for a joint campaign and share the costs for a premium billboard. See Also 9 Tips for Making Your Offline Advertisements Super Effective. Go big with billboards.