ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching San Francisco Campaign 48

ConversionXL

AUGUST 27, 2015

Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. How, indeed, did they demonstrate ROI? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

YoungUpstarts

DECEMBER 28, 2015

Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Yehoshua Coren: Improving Conversion Rate Using Digital Analytics. We had 245 attendees from 23 countries. Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. Three-month mobile user retention for retailers has grown by nearly 10 percent since 2015 , and consequently churn dropped the same amount in the same period.

eCommerce 60

eCommerce Mobile Developer Retention 60

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. Are they a lost cause? What about innovation?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails.

Email 93

Email Campaign Mobile Audience 93