Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Whoever said B2B companies couldn’t humor their audience, has clearly never visited Wistia. Ellen Oostenbrugge (@ellenvanoosten) August 10, 2015.

B2B 100

B2B B2C Social Media Video 100

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Once you’ve confirmed video is meaningful for your audience, begin A/B testing.

Video 48

Video Conversion Mobile Search 48

Brandanew

FEBRUARY 24, 2016

Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too. So even when you’re a B2C brand, keep your eye out. growth in tweets exchanged between brands and customers in 2015. There’s no written formula for what may work for you. Choose wisely for your brands.

Social Media 100

Social Media Channel B2C Lead Generation 100

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. A 2015 study found companies make $6.50 In general, they have the biggest reach but usually the lowest engagement, and also because of their broad appeal, it’s not as targeted to your specific audience.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

MARCH 19, 2018

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!

Analytics 132

Analytics Audience B2C Restful 132

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). Know Your Audience’s Personalization Tolerance.

B2C 70

B2C Search Internet Mobile 70

View from Seed

JULY 24, 2015

Here’s Mike’s comment: Boston’s B2C problem is one of values. Michael Troiano (@miketrap) July 21, 2015. . Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. We had a plan.

Boston 120

Boston Cofounder B2C PR 120

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

OCTOBER 16, 2015

Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. In the 2015 Q2 MOVR Report, it was concluded that 11% of mobile users start scrolling within 4 seconds when the page has finished loading. Select “Screen Resolution”. There you have it!

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. There’s a lot we can do online to help our sales teams close deals. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. 2015 site vs. 2017 site. You don’t understand your audience.

San Antonio 86

San Antonio Metrics B2B Analytics 86

VC Cafe

DECEMBER 21, 2024

User acquisition (UA) and ad targeting have become increasingly difficult, due to rising costs, stricter privacy regulations, and increasingly fragmented audiences. App distribution is broken in todays landscape. Developers are struggling to find new, more cost-effective ways to reach and engage users.

Distribution 88

Distribution Technical Review Channel Non-Compete 88