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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153
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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Whether or not you can believe it, 2015 is quickly approaching. Educating Your Audience. Instead, founders should be focusing on developing a content strategy for 2015 that allows them to educate, engage, nurture, and close sales throughout the entire year. – Kelsey Meyer, Influence & Co. The new year is fast approaching.

Founder 124
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The Future Of SEO And Online Visibility

YoungUpstarts

By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search. Use your video message front and center on your website, above the fold to capture audience’s attention immediately upon arrival. In 2013, more than 45 percent of user searching was done through mobile devices.

SEO 160
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5 Ways To Be A Leader In Social Commerce

YoungUpstarts

Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. During the campaign, they sold nearly three times as many Coke bottles in the UK as compared to Pepsi!

CTO Hire 100
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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Identify your target audience. If you don’t have an established target audience, dig deep here. Take the time to identify your online target audience and get intimately familiar with their desires and pain points. You can also just keep the summit sessions free forever and use the summit as a lead magnet to grow your audience.

Hosting 98
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. What isn’t?

eCommerce 129