Up and Running

OCTOBER 29, 2014

Whether or not you can believe it, 2015 is quickly approaching. Educating Your Audience. Instead, founders should be focusing on developing a content strategy for 2015 that allows them to educate, engage, nurture, and close sales throughout the entire year. – Kelsey Meyer, Influence & Co. The new year is fast approaching.

Founder 124

Founder B2C Cofounder B2B 124

YoungUpstarts

DECEMBER 14, 2016

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. There’s no other way to get this up close and personal with your target audience. The text you use throughout the campaign should supplement your video, providing a deeper context.

Campaign 100

Campaign Pennsylvania Social Media Audience 100

YoungUpstarts

APRIL 6, 2015

Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. During the campaign, they sold nearly three times as many Coke bottles in the UK as compared to Pepsi!

CTO Hire 100

CTO Hire Cofounder Social Media Mobile 100

ReadWriteStart

NOVEMBER 14, 2019

But here’s the kicker – for the first time since 2015, app downloads are on the decline. The appeal of a captive audience. So when growing a user base is everything, it makes sense to go where the audience is. Mobilizing that loyal audience is crucial because they’ll be more likely to purchase a direct offering.

Audience 86

Audience Software Developers Software Development Software 86

YoungUpstarts

SEPTEMBER 30, 2014

By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search. Use your video message front and center on your website, above the fold to capture audience’s attention immediately upon arrival. In 2013, more than 45 percent of user searching was done through mobile devices.

SEO 160

SEO Social Media Social Network United States 160

ConversionXL

NOVEMBER 5, 2020

Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Lead with a statement that your audience ultimately agrees with. Not the best paragraph in the world, but it gets the audience nodding. Complication.

PR 120

PR B2B Lean Audience 120

Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

FEBRUARY 9, 2015

The most you’re going to get is a microloan for $35,000 unless, of course, you can raise the money via crowdfunding, but guys look, the average crowdfunding campaign raises about $10,000 and that’s a hard way to raise $10,000, so the money is still going to come from you. Melinda: I think your vision is your big picture vision for your life.

Social Media 60

Social Media Small Business Software Review Technical Review 60

YoungUpstarts

DECEMBER 28, 2015

Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. When done right, meaningful ads can play an important role in giving proven content a more prominent stage, whether it’s in maximizing reach to an existing audience or launching campaigns in a new market.

Asia 100

Asia Las Vegas Marketing Technical Review 100

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. You can also share your content on social media, thereby attracting a new online audience. So don’t forget to guide them on what to do next in order to buy from you – whether this is filling in a form, sending an email or calling the hotline.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93

YoungUpstarts

AUGUST 26, 2015

To capture this brand-new audience, retailers need to get creative. Be sure to offer discounts across channels, not just through your shopping cart website, but also in your brick-and-mortar, and even email campaigns. Millennials value brand loyalty , and their purchasing power is on the rise. Jake Gasaway is co-founder of Stitch Labs.

Cofounder 100

Cofounder United States Channel Stock 100

ConversionXL

DECEMBER 7, 2017

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns. When I rolled out my tripwire campaigns, I carved out a 10% control group that did not receive any offers.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

YoungUpstarts

APRIL 2, 2013

Of those who have tried and tested the channel (49%), 26 per cent rated their most recent mobile campaign as very effective, and a further 57 per cent rated it as effective. “Clearly, mobile devices are a key way to connect with audiences in Singapore. Here’s an infographic detailing some of the findings:

Singapore 209

Singapore Mobile SMS Marketing 209

YoungUpstarts

DECEMBER 26, 2018

Today’s social media audience demands that companies participate in the 24/7 conversation. First and foremost, talk to your audience, not at your audience. As your audience comes to know you and respect your insights, their interest in your product will grow organically and they’ll want to hear what you have to say.

Social Media 147

Social Media Demand Media Audience 147

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

OCTOBER 8, 2018

Crowdfunding can be an effective way for startups and entrepreneurs to raise funds and to test the market for new ideas, but there are a few secrets to organizing a successful crowdfunding campaign that every business should know. Campaign videos allow you to speak directly with your audience and connect with them emotionally.

Video 201

Video Audio Startup Elevator Pitch 201

Duct Tape Marketing

MAY 5, 2016

When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. The main benefit you’ll get through such marketing campaign is greater reach. Your ad will be presented to the right target audience , so you can expect more likes and conversions. Definitely!

Video 49

Video Small Business Audience Technical Review 49

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. We would not go in the depth of the theory of marketing approaches and rules just demonstrate you a few of the best latest campaigns.

Advertising 60

Advertising Campaign Design Milwaukee 60

Duct Tape Marketing

FEBRUARY 14, 2018

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

Email 61

Email Technical Review Marketing SEO 61

crowdSPRING Blog

MAY 26, 2017

.” Simply building a crowdfunding campaign isn’t enough. Gabriel Bestard-Ribas , who raised over $300,00 during the Indiegogo campaign for his Goji Smart Lock agrees: Why do people support crowdfunding? Good campaign design is a must if you want your project to succeed. Sell Your Pitch with Video. We love to watch it.

Campaign 51

Campaign Design Video Social Media 51

ReadWriteStart

MAY 24, 2018

“I didn’t even know who Mark Zuckerberg was back in October 2015. Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. To develop a solid testing plan, it’s important to understand the structure of a Facebook ad campaign. And the more you test, the better.

Campaign 48

Campaign Algorithm Audience Metrics 48

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Hearpreneur

APRIL 19, 2019

As a marketer who strongly believes that everything starts with the audience, I couldn’t make a name 100% about me. I help them flip their message to focus more on their target audience. And so, coming up with a name was quite the purposeful exercise. At the same time, because I am the brand, it kinda had to be.

Naming 110

Naming Cofounder Wisconsin Entrepreneur 110

ConversionXL

JUNE 21, 2015

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Chris Hexton ( Vero ): Top 10 Email Hacks for 2015. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Valentine’s Day campaign). Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. 2 Multiplicity: Competencies, Campaigns, Systems, Everything. You have to be good on every device of every screen size in every country with a monetizable audience. " "Show me Clicks and the count of Facebook Fans!" I bike ride a lot.

Marketing 142

Marketing Analytics Web Channel 142

Hearpreneur

MARCH 21, 2021

We launched our first campaign and got an incredible amount of support and funding for our product. I realized it’s all about providing valuable and engaging content to the audience. We went on to do some market research and survey our peers to gain feedback on our ideas. Thanks to Alex Mastin, Home Grounds !

Entrepreneur 154

Entrepreneur Technical Review Acquisition Software Review 154

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.”

Retention 48

Retention Email eCommerce Software Review 48

Brandanew

SEPTEMBER 17, 2015

Now that we’ve inched towards quarter 4, which ones did you go by in 2015 ? 7 digital marketing predictions in 2015. Targeting niche audience sizes and making use of targeted advertising tools bringing in more effective results from campaigns. Which of these trends have you been already following in 2015 ?

Marketing 100

Marketing Analytics Video Campaign 100

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Email campaigns, Cold calling. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. It starts with sales enablement. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. There are five key areas to a successful influencer marketing campaign: 1. Identification: Where do you find your audiences and influencers? This should give you an idea of the audience you want to reach.

Marketing 28

Marketing Campaign Affiliate Cofounder 28

YoungUpstarts

FEBRUARY 26, 2015

Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience. They can also capture the attention of their target audience as part of internet traffic with display ads, banner ads, and paid search ad placement.

Marketing 100

Marketing Distribution Social Media Advertising 100

Duct Tape Marketing

MAY 1, 2019

I think that when you have built up an audience, that audience does want more of you. That is something that I’m seeing people use to build audiences, but I think there’s a really big concern here going back to what I said about the land grab is, there’s a lot of noise out there in this world, a lot of noise.

Portland 62

Portland Audio Technical Review Video 62

Up and Running

DECEMBER 17, 2014

And, if you’ve got any tools or apps to add to the list, send me a tweet @candylandau, telling me why you think it should be a 2015 must-install! As you may suspect, this is one audience you can rely on to produce good content or great lists. If you’d like a list of my favorite “to do” apps, let me know. boomeranggmail.com.

Entrepreneur 153

Entrepreneur Email SCRUM Stock 153

YoungUpstarts

APRIL 27, 2017

Facebook live started back in 2015, with a limited release among verified celebrity pages, but it quickly exploded to something that businesses and the general public could use – for better or for worse. To get even more engagement ask your current viewers to use the “Invite” button to encourage as big an audience as possible.

Vesting 159

Vesting Hosting Video Advertising 159