Hearpreneur

DECEMBER 18, 2019

14- Shift to a B2B offering. We will double down on this work and pivot our truck-sharing service from being predominantly a business to consumer (B2C) model to a business to business (B2B) offering. We announced TruxxRetail in 2015 and since then we have seen tremendous growth in this space. Photo Credit: Jamei Hess.

SMS 114

SMS Entrepreneur Social Media Campaign 114

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Brandanew

FEBRUARY 24, 2016

Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too. So even when you’re a B2C brand, keep your eye out. growth in tweets exchanged between brands and customers in 2015. There’s no written formula for what may work for you. Choose wisely for your brands.

Social Media 100

Social Media Channel B2C Lead Generation 100

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

MARCH 10, 2017

Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. (You can read more about improving clarity, in general, in this article.).

Email 93

Email Campaign Mobile Audience 93

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Transactions, Revenue and Ecommerce Conversion Rate. What do you learn from this report? Mobile has much lower conversions and conversion rate than tablets or desktop. Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. Read the full Bloomberg piece here. Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Up and Running

MAY 8, 2015

The cost of failing to keep customers informed can be high; the FDA has carried out 80 high-profile product recalls so far in 2015, driving home the fact that, where the private sector sometimes fails, the government is ready to step in and protect consumers.

Management 60

Management B2C B2B Retention 60

Seeing Both Sides

DECEMBER 17, 2015

Contrary to popular myth, big business to consumer (B2C) companies can be created in Boston as four of the nine Reindeers are B2C. It is also encouraging to note that 2015 was a pretty good performance year for these companies. private valuations > $1 billion) like Acquia, Actifio, Affirmed, Veracode and Simplivity.

Boston 20

Boston B2C Down Round IPO 20

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You are B2C or B2Q or Non-profit or an Adult-oriented business. It does not stop at getting the first B2B contract. Are they a lost cause? What about innovation? That's fine.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Source: Social Media B2B ]. Inbound Marketing for Non-Marketers. Inbound marketing doesn’t feel like marketing.

Marketing 28

Marketing North America B2B Lead Generation 28

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Occam's Razor

MARCH 19, 2018

I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. To make things worse, look at the trend lines – they connect the two data points to imply a trend between 2015, 2016 that may or may not exist. One final touch. Here’s that version….

Analytics 132

Analytics Audience B2C Restful 132

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). And what data are companies personalizing based on?

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. In investing in B2C, we also look for network effects but usually those are created rather than natural. It is one of the key ingredients we look for.

Networking 48

Networking Fractional CTO CTO Hire B2C 48