Duct Tape Marketing

FEBRUARY 14, 2018

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

Email 65

Email Technical Review Marketing SEO 65

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. But you use conversion, you notice there is almost none, you kill the campaigns. You want sales, yes.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Mobile Audience 93

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 68

SMS Entrepreneur Social Media Campaign 68

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

Brandanew

JULY 17, 2015

Like every other field out there, social media enthusiasts across the world hold conferences every now and then with the sole purpose of networking and finding inspiration for their next campaign. A biggie or newbie, here are 7 social media events in 2015 most that you can still make it to if your decisions are made at the speed of light.

Social Media 100

Social Media San Francisco Media Massachusetts 100

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 142

Marketing Analytics Web Channel 142

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Marketing 51

Marketing Artificial Inteligence Analytics Lead Generation 51

YoungUpstarts

FEBRUARY 26, 2015

Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience. Every day consumers see dozens – if not hundreds – of billboards as they drive to work, take their kids to soccer practice, head out for dinner, complete shopping errands, and so on.

Marketing 100

Marketing Distribution Social Media Advertising 100

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Check out any B2B, B2Q, M2Z brand. On an owned existence, you can deliver a cluster of macro and micro outcomes to your direct site visitors as well as to the people you invite via your digital campaigns (search, social, email, display).

Framework 149

Framework Marketing Search Mobile 149

YoungUpstarts

JUNE 4, 2018

In the ever-changing world social media marketing, it’s all about user-generated campaigns, and graphics play a major role in its effectiveness. Furthermore, the use of infographics in B2B marketing has increased from 50% to 58% from 2015 to 2016. Graphics should be able to tell its own story without you having to explain it.

Social Media 113

Social Media B2B Design Reputation 113

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 31, 2017

A year earlier, a 2015 survey of 2,000 consumers conducted by eDigitalResearch found that 37% of consumers expected to be able to communicate with brands via live chat (a.k.a. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

APRIL 21, 2017

Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. You are also provided actionable visuals to compare your social graph with others, and allows you to easily share your reports. .

Social Media 76

Social Media Media Artificial Inteligence Analytics 76

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 And how do you track your own campaigns?

Marketing 78

Marketing B2C Social Media Channel 78

Duct Tape Marketing

APRIL 20, 2017

Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. The way customers buy and research products has changed.

Social Media 67

Social Media Media Michigan Lead Generation 67

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Source: Social Media B2B ]. People want to be in control of the information they get and this makes them more receptive to your message. People Won’t Tune out your messages.

Marketing 28

Marketing North America B2B Lead Generation 28

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). All signs, so far, point to the fact that while the desire and data to personalize are there, companies are struggling to really understand and take advantage of it.

B2C 70

B2C Search Internet Mobile 70

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

NOVEMBER 16, 2016

In 2015, 28% of the 4.9 Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Respectful vs. Irreverent.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. We often pull monthly or post-campaign stats from Sprout Social to make custom graphs and charts.

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Analytics Social Media Marketing Media 100