Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. But you use conversion, you notice there is almost none, you kill the campaigns. You want sales, yes.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Mobile Audience 93

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

Brandanew

JULY 17, 2015

Like every other field out there, social media enthusiasts across the world hold conferences every now and then with the sole purpose of networking and finding inspiration for their next campaign. A biggie or newbie, here are 7 social media events in 2015 most that you can still make it to if your decisions are made at the speed of light.

Social Media 100

Social Media San Francisco Media Massachusetts 100

YoungUpstarts

FEBRUARY 26, 2015

Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience. Every day consumers see dozens – if not hundreds – of billboards as they drive to work, take their kids to soccer practice, head out for dinner, complete shopping errands, and so on.

Marketing 100

Marketing Distribution Social Media Advertising 100

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Check out any B2B, B2Q, M2Z brand. On an owned existence, you can deliver a cluster of macro and micro outcomes to your direct site visitors as well as to the people you invite via your digital campaigns (search, social, email, display).

Framework 149

Framework Marketing Search Mobile 149

YoungUpstarts

JUNE 4, 2018

In the ever-changing world social media marketing, it’s all about user-generated campaigns, and graphics play a major role in its effectiveness. Furthermore, the use of infographics in B2B marketing has increased from 50% to 58% from 2015 to 2016. Graphics should be able to tell its own story without you having to explain it.

Social Media 113

Social Media B2B Design Reputation 113

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 31, 2017

A year earlier, a 2015 survey of 2,000 consumers conducted by eDigitalResearch found that 37% of consumers expected to be able to communicate with brands via live chat (a.k.a. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites.

Lead Generation 91

Lead Generation Channel IP Conversion 91