2015 B2B PPC 
YoungUpstarts
DECEMBER 28, 2015
Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.
ConversionXL
FEBRUARY 3, 2017
Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Image Source.
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ConversionXL
MARCH 10, 2017
For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Also note how the trend started in 2014 and seemingly picked up in 2015. (Your customers change, after all.). via MailChimp).
Duct Tape Marketing
FEBRUARY 22, 2016
But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.
ConversionXL
JULY 8, 2016
Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). PPC keyword that originally brought the visitor to Secret Escapes. While efforts are undeniably being made to tackle personalization, few companies are satisfied with their results so far.
Occam's Razor
JULY 22, 2013
What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. Are they a lost cause? What about innovation?
ConversionXL
NOVEMBER 16, 2016
In 2015, 28% of the 4.9 Joanna Wiebe of Copy Hackers and Airstory explains… Joanna Wiebe , Copy Hackers & Airstory: “B2B copy is particularly guilty of being boring to read… because there’s this misconception that businesses, lawyers, accountants, etc only wish to be informed. As if they are robots.
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