Hearpreneur

DECEMBER 18, 2019

We will double down on this work and pivot our truck-sharing service from being predominantly a business to consumer (B2C) model to a business to business (B2B) offering. We announced TruxxRetail in 2015 and since then we have seen tremendous growth in this space. Photo Credit: Jamei Hess.

SMS 92

SMS Entrepreneur Social Media Campaign 92

ConversionXL

MARCH 10, 2017

Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. (You can read more about improving clarity, in general, in this article.).

Email 93

Email Campaign Mobile Audience 93

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. So, who are these affiliates?

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

SEPTEMBER 24, 2021

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce. What is less obvious is the growing number of Unicorns that grew in the consumer space in Israel and how diverse they are: consumer health, consumer insurance, media, music, gaming etc.

Israel 168

Israel Lock-up Period Merger IPO 168

Brandanew

JUNE 25, 2015

In a 2015 social media trends report shared by Social Media Examiner , tons of interesting information is available for marketers and brand owners. 5 Social Media Trends For Small Businesses in 2015. What is the Difference Between B2B and B2C Usage For Social Media? Which Social Channels Are Small Businesses Using?

Social Media 100

Social Media Small Business Media B2C 100

Both Sides of the Table

MAY 20, 2015

Here’s a short video we did of our 2015 Upfront Summit : We also shot this one last year to highlight some of our portfolio companies. I don’t think it’s just a B2C marketing tool. And just so I’m not hypocritical, we work hard to also create a sense of what we do at Upfront Ventures.

Startup 150

Startup B2C Portfolio Video 150

The Startup Magazine

OCTOBER 14, 2021

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Fast forward to today; since we founded Taxfyle in 2015, it has earned the support and investment of numerous venture capitalists and is one of the fastest-growing companies in any sector in the U.S. Last year, Taxfyle ranked No. 74 on Inc.

CPA 171

CPA Founder Vertical Cofounder 171

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Ellen Oostenbrugge (@ellenvanoosten) August 10, 2015. Because unlike others, GE refuses to take itself all too seriously here!

B2B 100

B2B B2C Social Media Video 100

Brandanew

OCTOBER 7, 2015

The site and background work took another few months before the official launch in March 2015. a) From September 27th-29th, 2015 I attended a digital media workshop. Often businesses stop short from using social media fully because they feel their businesses do not stand to gain as much from it like B2C brands.

Social Media 100

Social Media B2C Media India 100

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. As it turns out, pretty good… Image Source. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Brandanew

FEBRUARY 24, 2016

So even when you’re a B2C brand, keep your eye out. growth in tweets exchanged between brands and customers in 2015. As an example from the auto industry, auto brand Twitter followers were nearly 3x as likely to purchase a new car. Isn’t that cool? This shows purchase intent. Engagement can lead to purchase! Click To Tweet.

Social Media 100

Social Media Channel B2C Lead Generation 100

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. Read the full Bloomberg piece here. It’s fascinating stuff.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

MARCH 19, 2018

I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. To make things worse, look at the trend lines – they connect the two data points to imply a trend between 2015, 2016 that may or may not exist. Blue fades into the background a bit because it is the least important.

Analytics 132

Analytics Audience B2C Restful 132

Up and Running

MAY 8, 2015

The cost of failing to keep customers informed can be high; the FDA has carried out 80 high-profile product recalls so far in 2015, driving home the fact that, where the private sector sometimes fails, the government is ready to step in and protect consumers.

Management 60

Management B2C B2B Retention 60

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

View from Seed

JULY 24, 2015

Here’s Mike’s comment: Boston’s B2C problem is one of values. Michael Troiano (@miketrap) July 21, 2015. . Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. We had a plan.

Boston 120

Boston Cofounder B2C PR 120

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Seeing Both Sides

DECEMBER 17, 2015

Contrary to popular myth, big business to consumer (B2C) companies can be created in Boston as four of the nine Reindeers are B2C. It is also encouraging to note that 2015 was a pretty good performance year for these companies. private valuations > $1 billion) like Acquia, Actifio, Affirmed, Veracode and Simplivity.

Boston 20

Boston B2C Down Round IPO 20

Duct Tape Marketing

APRIL 23, 2015

Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase.

Michigan 28

Michigan B2C Chicago Social Network 28

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Marketing 28

Marketing North America B2B Lead Generation 28

ConversionXL

OCTOBER 16, 2015

In the 2015 Q2 MOVR Report, it was concluded that 11% of mobile users start scrolling within 4 seconds when the page has finished loading. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote. Is there a section of your site that will get next to no attention?

Conversion 48

Conversion Mobile Design Warrant 48

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Transactions, Revenue and Ecommerce Conversion Rate. What do you learn from this report? Mobile has much lower conversions and conversion rate than tablets or desktop. Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You are B2C or B2Q or Non-profit or an Adult-oriented business. Are they a lost cause? What about innovation? Ok, ok, ok, let's focus. What about See and Think ? That's fine.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. There’s a lot we can do online to help our sales teams close deals. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Steve Blank

JUNE 23, 2021

Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. 2015 Instructors : Jeff Epstein, Steve Weinstein. If you can’t see the Celsius video, click here. If you can’t see the Celsius slides, click here. Team TakeCare. Started on Week 1 as a platform for finding and managing at-home senior care.

Lean 335

Lean Technology Artificial Inteligence Intellectual Property 335

ConversionXL

APRIL 12, 2017

2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Confirm the validity of test results. E.g. bots get into a variation and throw off the results. If you are not monitoring, you might miss that and call the wrong winner. What’s the lift?

San Antonio 86

San Antonio Metrics B2B Analytics 86

VC Cafe

DECEMBER 21, 2024

Hammer & Chisel aimed to create multiplayer online battle arena games, but it couldn’t compete with the incumbents League of Legends and Dota 2, so in 2015, Citron decided to pivot to gaming communications.

Distribution 88

Distribution Technical Review Channel Non-Compete 88