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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? 62% of designers receive no customer data at the start of the campaign.