Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. As it turns out, pretty good… Image Source. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Up and Running

MAY 8, 2015

Closer to home, I’ve had the privilege of working with another company that wants to make sure customers know what to expect from their purchase, and that they get what they pay for: CJ Pony Parts has a dedicated YouTube channel with hundreds of product videos to help inform customers about their products and the best way to use them.

Management 60

Management B2C B2B Retention 60

Designmantic Blog

MARCH 6, 2018

In 2015, Facebook anointed her as the Small Business and Facebook Marketing expert. Meghan was voted by Forbes and StatSocial as one of the Top 100 Social Media Power Influencers in 2015 as well as one of General Sentiment’s Top 50 Most Valuable Social Media Influencers and more. Holly Ransom. Website: emergent.global.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Marketing 28

Marketing North America B2B Lead Generation 28

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). In addition, look at Facebook’s revenue per user growth globally over the past few quarters.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel.

Social Media 100

Social Media Media Asia San Francisco 100