The Startup Magazine

OCTOBER 14, 2021

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. 74 on Inc.

CPA 169

CPA Founder Vertical Cofounder 169

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). CPA / Sub-Affiliate. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. Read the full Bloomberg piece here. It’s fascinating stuff.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 12, 2017

2015 site vs. 2017 site. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Run a year-over-year test.

San Antonio 86

San Antonio Metrics B2B Analytics 86