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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Great CRO, like great SEO, can long-term be bad for the customer. Run a year-over-year test.