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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Crappy or outdated technology. 2015 site vs. 2017 site. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? When do you need a new website? What’s the lift?