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Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. Segment based on stage of the salescycle. via MailChimp).
2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long SalesCycleB2C? Longer decision cycle. Confirm the validity of test results. E.g. bots get into a variation and throw off the results. Run a year-over-year test. What’s the lift?
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