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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. The industry reached $15.5B

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

With this approach to establishing and tracking milestones, ReadyTalk launched its beta of UbiMeet.com in March 2015. As part of this process, the company’s CMO Rishi Dave, is encouraging teams to launch campaigns faster. Come hear about them live at the 2015 Lean Startup Conference. You can read more about 18F here.

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Cyber Threats Startups Need To Watch Out For In 2015

YoungUpstarts

All hackers need is a single victim to click on a malicious link inside an email, or a zero-day exploit, for the campaign to be successful. Doubling down on anti-malware solutions may help, but it isn’t 100 percent effective. Hackers may also use bots that have existing gateways to startup networks.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

In 2015 Trian Partners, an activist investor, bought $2.5 In 2015, the 10 largest shareholders in a typical S&P 500 company held almost half of the company’s stock.) If their campaign is successful, like Trian’s was at GE, they’ll have a seat on the board and a new CEO and management. billion of GE stock – about 1.5%

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

While TBR expects margin growth to be uneven through 2015, revenue and gross profit will continue to increase, due to the ability of its advertising business to monetize the proliferation of mobile devices and maintain its dominance in desktop search.

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4 Tips For A Successful Crowdfunding Campaign

YoungUpstarts

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context. Many successful campaign owners develop thorough marketing plans prior to launch.

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