2015 Campaign CPA 
Up and Running
FEBRUARY 9, 2015
Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. How do you advise [crosstalk 00:55:44]. Sabrina: Great, thank you so much.
Duct Tape Marketing
NOVEMBER 16, 2023
One is you should have an outside, I mean, obviously there are a lot of people that hire CPA, but they really just say, here's my stuff for the taxes in a lot of cases. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.
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Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.
ConversionXL
FEBRUARY 3, 2017
Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. CPA / Sub-Affiliate. Email Marketing.
Occam's Razor
MARCH 25, 2014
I even abandoned CPA (not enough focus on what makes the ads good). Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind).
Duct Tape Marketing
JUNE 2, 2017
Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. With rewards, you can create user-generated campaigns. Big-time social media users consume over five hours of user-generated content per day, and user-generated campaigns on social media are 20% more effective than regular ads. The campaign led to a 225.9%
ConversionXL
JANUARY 18, 2022
Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 Use this to build your sub-brand framework that every digital marketing campaign must follow. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Maintain posting cadence.
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