Duct Tape Marketing

NOVEMBER 16, 2023

One is you should have an outside, I mean, obviously there are a lot of people that hire CPA, but they really just say, here's my stuff for the taxes in a lot of cases. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Michigan 93

Michigan CPA Small Business Hiring 93

Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. CPA / Sub-Affiliate. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

MARCH 25, 2014

I even abandoned CPA (not enough focus on what makes the ads good). Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind).

Metrics 157

Metrics Marketing Analytics Channel 157

Duct Tape Marketing

JUNE 2, 2017

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. With rewards, you can create user-generated campaigns. Big-time social media users consume over five hours of user-generated content per day, and user-generated campaigns on social media are 20% more effective than regular ads. The campaign led to a 225.9%

Acquisition 63

Acquisition Cost Customer Social Media 63

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 Use this to build your sub-brand framework that every digital marketing campaign must follow. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Maintain posting cadence.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 And how do you track your own campaigns?

Marketing 78

Marketing B2C Social Media Channel 78