Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year
ConversionXL
DECEMBER 7, 2017
In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. NB: Notice this “tripwire marketing” is different from the “tripwire offer” popular in internet marketing circles. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. They brought me in as CMO. Simple, right?
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