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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

They even used this reputation to ask their customers not to buy their jackets in a groundbreaking anti-consumerism ad campaign : . thought leadership, conversion, increased traffic, lead generation, etc.). Take Dove’s Real Beauty Productions “You are more beautiful than you think” campaign. Do not: Embellish the truth.

Audience 153
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6 Ways To Turn Your Website Into A Sales Machine

YoungUpstarts

According to Google, the number of mobile search queries overtook desktop queries in 2015. But, by offering content material such as online newsletter subscriptions and ebook downloads, you can collect their email addresses into your database and slowly warm up these prospects through automated drip email campaigns.

Sales 100
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India.

Asia 100
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Run retargeting campaigns that convert with personalized discounts 6. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.

eCommerce 129
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. In fact, 76% of marketers plan to produce more content in 2016 compared to 2015 (Content Marketing Institute). You can apply this philosophy to any service.

PR 120
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Lead generation.

B2B 48
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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

However, as of 2015 60% of small businesses did not have a website! Forty-two percent of marketers cite lack of quality data as their biggest obstacle when implementing successful lead generation campaigns. Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns.