Remove 2015 Remove Campaign Remove PPC
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The Future Of SEO And Online Visibility

YoungUpstarts

By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search. It’s all about your social interaction, online reputation, mobile search and videos engagement. In 2013, more than 45 percent of user searching was done through mobile devices. You website needs to have a responsive design.

SEO 160
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers.

Framework 164
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93
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How Can We Really Measure The ROI of Optimization?

ConversionXL

They would perform a time period comparison, looking back 6-12 months ago when you started the campaign and comparing with the conversion rate you have now (linear analysis). However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. Press (positive or negative). Word-of-Mouth. A Possible Exception.

PPC 48