ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). ABM campaigns are only as strong as a company’s support for the departments involved. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. In fact, 76% of marketers plan to produce more content in 2016 compared to 2015 (Content Marketing Institute). “If I found a service or solution to help you with [challenge], would it be something you’d evaluate?” Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Mobile Audience 93

Brandanew

DECEMBER 21, 2015

Some products have a strong seasonal surge around the holiday season, and you need to be aware of your sales cycles. You can increase your online sales at Christmas by planning: Offers, promotions & sales. Push up your social media advertising & PPC campaigns. Create special campaigns for each segment.

eCommerce 100

eCommerce Sales Social Media Campaign 100

YoungUpstarts

APRIL 25, 2016

To do this, MailChimp took a random sample of 30,000 users in their database who’d sent at least 10 campaigns to see if the double opt-in method improved their email marketing stats. The most effective way to nurture new leads is through a drip campaign. Drip campaigns are automated emails, triggered by a certain action (i.e.

Email 100

Email HTML Colorado Cofounder 100

YoungUpstarts

APRIL 25, 2016

To do this, MailChimp took a random sample of 30,000 users in their database who’d sent at least 10 campaigns to see if the double opt-in method improved their email marketing stats. The most effective way to nurture new leads is through a drip campaign. Drip campaigns are automated emails, triggered by a certain action (i.e.

HTML 100

HTML Colorado Email Cofounder 100

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Insert line of code. Run a year-over-year test.

San Antonio 86

San Antonio Metrics B2B Analytics 86