Remove 2015 Remove Differentiation Remove Distribution Remove Vertical
article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. They use intent signals (e.g.,

eCommerce 129
article thumbnail

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Aug 18, 2015 at 2:23pm PDT. #1) So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. Tell us your story below! 1) Solve a Problem.

article thumbnail

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million). But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. He sees the same situation playing out today in online media.

Media 210