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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

Adopt a project-based revenue model. Many consultants today are hard to contact between scheduled meetings, due to their formal communication processes. If your customer dress code or decisions process is informal, you should adapt yours to fit in, rather than continue to act and look like an outsider.

Startup 120
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). This is what drives growth for online stores like ASOS, despite existing in a saturated market.

eCommerce 129
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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators. Naturally, somebody will copy Dollar Shave Club in due time. Make sure to update and re-distribute them as needed.

Audience 127
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. The two aren’t disconnected, though. Image Source.

B2B 48
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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent.

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Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. That latter term is used to describe an initial offer that generates enough revenue to offset the cost of acquiring a customer. And you can automate these triggers with your CRM or email software. They brought me in as CMO. Why use tripwire marketing?

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. I’m the CEO of Palo Alto Software. A lot of people have asked about the software. Right now Tim just got kicked out here, but hopefully you can hear me.

Lean 60