ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Also note how the trend started in 2014 and seemingly picked up in 2015. Segment based on stage of the sales cycle.

Email 93

Email Campaign Mobile Audience 93

Brandanew

DECEMBER 21, 2015

Some products have a strong seasonal surge around the holiday season, and you need to be aware of your sales cycles. You can increase your online sales at Christmas by planning: Offers, promotions & sales. Push up your social media advertising & PPC campaigns. You need plan everything ahead.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Preferences, intents, etc. change based on location and culture. What’s the lift?

San Antonio 86

San Antonio Metrics B2B Analytics 86