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Your 2015 guide to summer reading for startups

The Next Web

Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. The Burned-Out Blogger’s Guide to PR by Jason Kincaid. Everybody Writes by Ann Handley.

PR 60
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ). Why this audience?

PR 120
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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Raj S (@Raj_S) May 21, 2015. Upasna Kakroo (@upasnakakroo) May 21, 2015.@Raj_S mygola (@mygola) May 21, 2015. Couldn’t think of something original?

Curation 100
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. PR Malloy (@diddly_do_indy) June 13, 2015. As a startup this is often the one true source of strong leverage in a negotiation to: Get a better price, get a longer-term commitment, get PR commitments and so forth.

PR 150
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Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

23 Unique Calendar Designs for 2015 | Best Design Options – crowdspring.co/1w41h9w. Halloween 10 free vector flyer templates | Creative Nerds – crowdspring.co/1sBSBHI. 20 Scary Free Fonts for Halloween 2014 | Best Design Options – crowdspring.co/1sctybn. 25 Free Watercolour Circle Textures in JPG & PNG – crowdspring.co/1rqVS62.

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Twitter Link Roundup #247 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Web Design and Digital Content Ghost Buttons, The First Potential Trend of 2015 | Top Design Magazine – crowdspring.co/1qdyijB. How to Add a Custom Logo to Your WordPress Site – crowdspring.co/1y5dSqL. 7 WordPress Themes to Build Your Own Crowdfunding Website – crowdspring.co/1yCHMpZ. Is The Grid a better web designer than you?

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10 Effective Offline Marketing Ideas for Startups in 2015

Up and Running

Get your own PR team. There’s really no need to put together an in-house PR team for your company; you just need to create relationships with relevant media to get favorable coverage from the local journalists in your area. Quick tips to get extra PR power: Invite the press over for an official meet and greet.