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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Michael Troiano (@miketrap) July 21, 2015. . Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. kaufer @NextViewVC #bostonb2c pic.twitter.com/1gu6I5j9M9 — Ty Danco (@tydanco) July 21, 2015. We had a plan.

Boston 120
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Your 2015 guide to summer reading for startups

The Next Web

Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. Suggested by: Brittany Berger , Content & PR Manager @ Mention. The Burned-Out Blogger’s Guide to PR by Jason Kincaid. Everybody Writes by Ann Handley.

PR 60
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Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Report: Search To Dominate Mobile Advertising By 2015 – [link].

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ). Why this audience?

PR 120
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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Raj S (@Raj_S) May 21, 2015. Upasna Kakroo (@upasnakakroo) May 21, 2015.@Raj_S mygola (@mygola) May 21, 2015. Couldn’t think of something original?

Curation 100
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. PR Malloy (@diddly_do_indy) June 13, 2015. As a startup this is often the one true source of strong leverage in a negotiation to: Get a better price, get a longer-term commitment, get PR commitments and so forth.

PR 150
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Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

4 web design trends for 2015 that will change your job forever | Creative Bloq – crowdspring.co/10L8lNa. Collection of Free Page-Loading Effects (Tiny User-Friendly Animations) | Designmodo – crowdspring.co/1wUNpAm. Free SVG Icons! crowdspring.co/1t2n0t2. Freebie: Vacation Vector Icons Set For The Holidays – crowdspring.co/1ANGFXB.