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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. A copy of John Jantsch’s presentation at the 2016 Social Media Marketing World conference in San Diego, CA. These resources have been vetted by other consultants so I didn’t have to reinvent the wheel.

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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

Continuing our rapid rate of growth in the UK, whilst successfully expanding internationally in America are our two main goals for 2018. IMP’s primary business goals for 2018 is to expand our company image from being not just a service provider, but also a reputable information source for the industries in which we operate.

Detroit 97
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What living in different countries has taught me about life (and work)

Austin Startup

After some reflection, I came to the realization that 2015 and 2016 marked the first time in my life that I did not travel outside of the United States. They will spend time in the most god-awful neighborhood of Manhattan, Midtown West, by gawking at advertisements in Times Square and go shopping at Macy’s in Herald Square.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

That number is projected to GROW to 70 billion by 2016 (Source: BIA Kelsey). The reduction in screen size has made the economic model of Internet advertising totally inefficient. It’s no accident that 1 out of every 25 employees in America work in call centers. But let me start with some data. But phone calls are dead?

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How to Embrace Online Review Sites

Up and Running

A 2016 Bright Local study found that 92 percent of consumers read online reviews to determine if a local business is a good business, and 84 percent of people trust online reviews as much as a personal recommendation. Gaining reviews and building up your online reputation doesn’t happen overnight, but it should happen naturally!

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So You Want to Start a Cannabis Business: Advice for the Absolute Beginner

Up and Running

In 2016, marijuana sales in North America grew by a massive 30 percent, and sales are projected to reach $20.2 When businesses are performing reckless practices, it hurts the reputation of this new industry that still has many negative stigmas against it from the wider public. billion by 2021.

Las Vegas 144
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Uber’s Powerful Rebrand and What Your Business Can Learn From It

crowdSPRING Blog

Uber’s previous logo from their 2016 rebrand. Uber understood it faced a critical mission: it had to persuade customers that its lousy reputation left the building when its former CEO was replaced. Ride-sharing juggernaut Uber is all too familiar with checking on brand health. Why did Uber rebrand once again in 2018?

India 64