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The biggest trend in marketing in 2016 has been the idea of “agile marketing.” In a survey conducted by Workfront and Marketing Profs, roughly 30% of marketers are already using an agile methodology in their departments. Although undeniably useful, Scrum was originally created for software development.
20 % of the project managers are familiar with Scrum, but there are very few product managers – less than 1% of all. Scrum, Agile, Product Management. Scrum, Agile, Problem Analysis, Business Catalyst, Business Analytics. All participants have received bachelor’s degree or higher.
Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). ConversionXL Live 2016: March 30th to April 1st. Or should it be a part of the development organization or in the Agile development environment? Does that sit into the Agilescrum team?
Upon arrival, I incorporated a few elements from my previous stop into this new endeavor, including a battle-tested AgileScrum process and the corresponding technology. Development teams must build a muscle for reliable estimation and delivery, whether through Scrum velocity metrics or their own approach.
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