Brandanew

MARCH 24, 2016

It means that your business should have representation where your audience is active. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? In 2016, social is more important than ever in the B2B vertical.

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Step #1: Set S.M.A.R.T. By setting the right goals, you’re already halfway to success.

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

APRIL 11, 2016

The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. But even they struggle to repeat their original success. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

Brandanew

APRIL 18, 2016

Personalization is a big 2016 marketing trend. Content Marketing can be a total failure, if you create tons of content, but attract an audience that’s not going to eventually buy from you. Create content that attracts your specific audience. Be able to personalize your content according to the real needs of your audience.

Ruby 100

Ruby Elevator Pitch B2C Audience 100

Brandanew

NOVEMBER 17, 2015

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. Any kind and of online writing is always meant for two different entities, the audience and also the search engines. If you want to be discovered by a new audience, a big channel is Google search. You must devote time to interact with your audience.

B2C 100

B2C SEO Audience B2B 100

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. the expert/influencer has a chance to connect with a new audience and you have the opportunity to bring new value/perspective to your existing audience. Send company swag. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MARCH 21, 2017

In general, they have the biggest reach but usually the lowest engagement, and also because of their broad appeal, it’s not as targeted to your specific audience. And as with anything in marketing, the more narrow you can target your audience, the cheaper it tends to be. They have 1M+ followers and drive 2% - 5% engagement per post.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

MARCH 19, 2018

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!

Analytics 132

Analytics Audience B2C Restful 132

ConversionXL

JULY 8, 2016

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. Know Your Audience’s Personalization Tolerance. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase.

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

TJ Parker (@tjparker) August 25, 2016. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In case it’s interesting to you, here’s a recap of Q2 2016 results. pic.twitter.com/LDrlNyH8mR. —

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. 2016: 5K ads a day.

San Antonio 86

San Antonio Metrics B2B Analytics 86