ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” Turns out, getting high-quality blog content delivered consistently was a big one. Why this audience? Complication.

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. LTV = ARPA * % Gross Margin / % MRR Churn Rate. It’s a lot to think about.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MARCH 15, 2016

Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. In fact, mobile app revenue for 2016 is estimated at $58 billion. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48