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5 Easy Strategies For A Successful Email Marketing Campaign

YoungUpstarts

Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. Getting started with an email marketing campaign is quite simple. With all of the different email marketing services on the market, you can easily find a company that will suit your budget and cater to the scope of your campaign.

Campaign 183
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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Brands are closer to their audience with the help of social media. It takes many campaigns, much brainstorming and creative effort to nurture and build a brand cult, but it takes just one misstep to offend people. Let us see some Social Media fails and disasters of 2016, so far… Create a LOVED brand.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Great video ads are concise—and flexible. Image source ).

Video 129
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Lead with a statement that your audience ultimately agrees with.

PR 120
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

When done right, meaningful ads can play an important role in giving proven content a more prominent stage, whether it’s in maximizing reach to an existing audience or launching campaigns in a new market. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. More importantly, the page like advertising demands a targeted audience, not the cheapest likes.