ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 15, 2016

In fact, mobile app revenue for 2016 is estimated at $58 billion. First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. Churn rate is proportional to the distance between sign-up and value. Choose an onboarding flow that’s right for your audience.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. LTV = ARPA * % Gross Margin / % MRR Churn Rate. It’s a lot to think about.

Conversion 48

Conversion Churn Rate Retention Metrics 48