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Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Churnrate was high for a service that many organizations saw as a “nice to have.” Most B2B buyers know this.
The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churnrate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Complete Guide).
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