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TJ Parker (@tjparker) August 25, 2016. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. What customer retention strategies are working best for other florists? In case it’s interesting to you, here’s a recap of Q2 2016 results. Data Warehouse.
Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Single-company reports in 2016 from Chargebee , Justuno , and Recapture.io Those near-term sales, while enticing, may erode a brand and hurt retention. Free trial.
A 2016 article in Fortune revealed that for the first time, consumers were making more purchases online than in stores. 51% of purchases were made online in 2016 – a significant jump from 48% the year before. And the trend is accelerating. With so much to gain, your website should be working for you, not against. Content is king.
B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5
Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. The company was acquired by Scaleworks in 2016 and has headquarters in San Antonio, Texas and Dublin, Ireland.
The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Why You Need Cohorts to Improve Your Retention.
Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) For a B2B company there are so many things we can measure. A quick best practice.
Short version: how can I measure the results of our efforts in client acquisition and retention distinctively, if I cannot totally rely on unique/new vs. returning visitor data? As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. Josh Thomas.
That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.
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