Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Promoted Accounts. We’d love to hear from you.

Social Media 73

Social Media Media Marketing Lead Generation 73

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. In 2016, they had a huge layoff and had to shift strategy. Renee Thompson – How to Win at B2B Optimization. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

YoungUpstarts

DECEMBER 28, 2015

In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement. As such, brands in 2016 will likely be putting more resources towards optimizing around social media networks, so as to help future customers utilize additional avenues in finding them online.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Hearpreneur

JANUARY 19, 2018

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 3- Triple our revenue and grow our base. We have two key goals for 2018: To grow our user base to more than 1 million and triple our revenue. 1- Efficiency.

Detroit 97

Detroit Entrepreneur Technical Review Revenue 97

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial signups have one thing in common: Neither generates revenue. Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Single-company reports in 2016 from Chargebee , Justuno , and Recapture.io Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Oh, and if you want to analyze behavior of new subscribers from a specific time period, say everyone in Jan 2016, you can use the spiffy cohort analysis option in advanced segmentation. They will show affection towards you. Truly sexy stuff.

Analytics 132

Analytics Marketing Campaign Metrics 132

Hearpreneur

SEPTEMBER 15, 2017

This idea of snackable content format pivoted to a video product in June 2016. And like the LITERATI, professionals we work with are educated on how to market their business in order to increase revenue opportunities. Well, we’re a B2B marketing agency that specializes in services and intangible products.

Naming 103

Naming Entrepreneur Green LLC 103

Duct Tape Marketing

NOVEMBER 2, 2023

That's hundred grand annual revenue. And that became about, and now is about 40% of HubSpot's revenue. I always stayed there until that team was counter million in annualized revenue, which was around 2016. I was 15th employee, I remember the hundred person party, the hundred customer party.

Metrics 92

Metrics Analytics Forecast Software Review 92

crowdSPRING Blog

AUGUST 6, 2018

A 2016 article in Fortune revealed that for the first time, consumers were making more purchases online than in stores. 51% of purchases were made online in 2016 – a significant jump from 48% the year before. The company once reported that a 100 millisecond increase in site speed resulted in a 1% increase in revenue.

Mobile 48

Mobile Design Technical Review RSS 48

View from Seed

NOVEMBER 7, 2019

2012-2016: The Era of Blitzscaling. Year over year revenue growth rates are measured in multiples not percentages. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in.

IPO 202

IPO Early Stage Cofounder B2C 202

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Software Review Analytics 80

YoungUpstarts

DECEMBER 10, 2020

The downfall of Microsoft’s chatbot Tay in 2016 is among the most poignant examples of such pitfalls. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Some key questions to consider for creating your target buyer profile: Who is an ideal customer for us (industry, company size, revenue, etc.)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Version One Ventures

JANUARY 4, 2017

Top Hat added Nick Stein as its first CMO , while Outreach had three high-profile hirings : former LinkedIn exec Sarah Imbach joined the board of directors; former T-Mobile VP Matt Millen joined as Senior VP of Revenue Operations, and former Salesforce exec Katie Doyle was hired as VP of Marketing. Growing your B2B marketplace.

Seattle 128

Seattle Portfolio Seed Stage Canada 128

Agile VC

NOVEMBER 7, 2019

2012-2016: The Era of Blitzscaling. Year over year revenue growth rates are measured in multiples not percentages. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in.

IPO 100

IPO Early Stage Cofounder B2C 100

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Chargify has helped thousands of businesses manage millions of offers that drive billions in annual revenue.

San Antonio 67

San Antonio Texas B2B Ireland 67

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Or, maybe, boosted revenues? A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Is it higher website traffic? goal-setting strategy.

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Cracking the Code

SEPTEMBER 20, 2016

Findings were presented at SaaStock 2016- Software is eating the world, and Software-as-a-Service (SaaS) is eating software. Global SaaS revenues are expected to grow by $19 billion in 2016, an increase of 22% from 2015, while traditional software revenues are shrinking by $10B.

Europe 48

Europe Artificial Inteligence Israel Vertical 48

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. How is Optimization Different for SaaS?

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JULY 8, 2016

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. Most of them are chasing increased conversion rates and revenue… Image Source.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. 89% competed solely on customer experience in 2016. Create a revenue forecast before you even run the experiment. 2016: 5K ads a day. You need to track the right revenue goals. Conversion rate is a ratio and ratios are a huge problem. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

crowdSPRING Blog

DECEMBER 5, 2016

Continuing with a longstanding tradition, the Oxford Dictionary has chosen 2016’s word of the year: post-truth. In fairness, though 2016 may stand out as an extreme manifestation of such decision making, it’s actually far from a novel social paradigm. Sound nonsensical? That’s actually kind of the point. It was never about the truth.

Denver 48

Denver B2B Design New York 48

Duct Tape Marketing

FEBRUARY 26, 2025

algorithm, this is probably 2016, 17, their algorithm started biasing against links. Rand Fishkin (06:11.424) almost certainly at the head of, is traffic down, revenue up. If your traffic goes down, but your revenue goes up, should you be pissed at your marketing team? And so, Twitter was one of the early adoptees of this.

Internet 76

Internet ChatGPT Marketing SEO 76

David Teten

MARCH 18, 2021

“Tech” means B2B Saas/Fintech or Consumer apps. Thirty-four VC firms in OpenVC call themselves “early-stage” Yet, 30% of those don’t actually invest in pre-revenue startups. However, according to PitchBook Data, since the beginning of 2016, companies with women founders have received only 4.4%

Technical Review 78

Technical Review Cofounder Venture Capital B2B 78

Hearpreneur

DECEMBER 31, 2016

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. In 2016 I created a lot of content, and in 2017 my goal is to win with the quality of that content. 1 – Developing Software. 5 – Win with Content.

Entrepreneur 89

Entrepreneur Software Review New Zealand Mobile 89