The Beginner’s Guide to SaaS Conversion Optimization
ConversionXL
NOVEMBER 15, 2016
Reducing churn rate. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. Lead Nurturing.
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