2016 B2C Campaign 
ConversionXL
MARCH 6, 2019
For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”
Duct Tape Marketing
APRIL 13, 2017
As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A recent 2016 report reveals that 85% audience believe that promoted accounts help them discover new businesses.
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ConversionXL
APRIL 11, 2016
The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. The video isn’t a “nice to have”, it’s the basis of the campaign.
VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). What are the main channels for app marketing and distribution today?
ConversionXL
AUGUST 7, 2019
Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We'll be joined by our special guest @bill_slawski , the President of SEO by the Sea, regular columnist and international speaker #seocafe — SEMrush (@semrush) May 19, 2016. Send company swag.
ConversionXL
MARCH 21, 2017
That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.
Duct Tape Marketing
DECEMBER 7, 2015
4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.
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