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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A recent 2016 report reveals that 85% audience believe that promoted accounts help them discover new businesses.

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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. Could be wasting sales and customer success time if not). Lead Nurturing.

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4 Local SEO Tips For 2016

Duct Tape Marketing

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.

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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. The video isn’t a “nice to have”, it’s the basis of the campaign.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

She had over 15 years doing product management and corporate management before she became an entrepreneur. She managed to amass a social media following of 100,000 in less than a year and secured a 4th page ranking for her website on Google. She has had a hand in a variety of social media campaigns for Chevy, Susan G.

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Why Sites Are Getting Personalization Wrong (and How to Fix It)

ConversionXL

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. What shape do those implementations take? That’s also varied.

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