The Startup Magazine

OCTOBER 14, 2021

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. 5000 list , which lists private American companies based on three-year revenue growth between 2016 and 2019.

CPA 172

CPA Founder Vertical Cofounder 172

ConversionXL

MARCH 21, 2017

Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. They were scrappy and the partners were impressed that their CPA was essentially $0. Lord & Taylor.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86