VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

MARCH 6, 2019

The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. 2016: 5K ads a day. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience.

San Antonio 86

San Antonio Metrics B2B Analytics 86