2016 B2C Management Sales Cycle 
Duct Tape Marketing
NOVEMBER 23, 2016
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where in the buying cycle is this lead (timeline)?
ConversionXL
APRIL 12, 2017
89% competed solely on customer experience in 2016. 2016: 5K ads a day. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Longer decision cycle.
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