2016 B2C Naming 
ConversionXL
MARCH 6, 2019
Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn’s targeting capabilities—by company name, job title, etc.—are Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. LinkedIn video ad targeting.
Duct Tape Marketing
APRIL 13, 2017
As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. A recent 2016 report reveals that 85% audience believe that promoted accounts help them discover new businesses. As the name tells, a video view campaign is all about the users who view your ads.
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Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?
ConversionXL
APRIL 11, 2016
The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Check it out… Note the naming conventions here. via a form.
VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). “So what would a 10-star check in be?
Brandanew
MARCH 24, 2016
Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? In 2016, social is more important than ever in the B2B vertical. In 2016, it’s impossible to have a real brand identity without a social presence.
YoungUpstarts
OCTOBER 26, 2019
Between 2007 – 2016, 1 million Californians relocated outside of the state largely for financial reasons. The solution requires out-of-the-box thinking, and that’s precisely where a forward-thinking housing developer named Danny Haber is making tremendous progress.
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