VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. Source: The SaaS Napkin.

B2C 141

B2C Technical Review Startup Retention 141

Brandanew

OCTOBER 13, 2015

This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. > 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014.

Video 129

Video B2B Technical Review Campaign 129

View from Seed

NOVEMBER 7, 2019

2012-2016: The Era of Blitzscaling. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. But there is also opportunity in lean times. 2017-2018: Rediscovery of Unit Economics.

IPO 202

IPO Early Stage Cofounder B2C 202

The Startup Magazine

OCTOBER 14, 2021

5000 list , which lists private American companies based on three-year revenue growth between 2016 and 2019. In recent years, we have entered into strategic partnerships with Bench Accounting and other vertically relevant partners to bring a tax-filing component to the leading bookkeeping platforms in North America. Magazine’ Inc.

CPA 172

CPA Founder Vertical Cofounder 172

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28