VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. Source: The SaaS Napkin.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 29, 2018

Single-company reports in 2016 from Chargebee , Justuno , and Recapture.io Those near-term sales, while enticing, may erode a brand and hurt retention. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several. ranged from 10 to 25%.

Customer 119

Customer Conversion Acquisition B2B 119

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Software Review Analytics 80

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). What are the main channels for app marketing and distribution today?

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We'll be joined by our special guest @bill_slawski , the President of SEO by the Sea, regular columnist and international speaker #seocafe — SEMrush (@semrush) May 19, 2016. Closed groups.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

NOVEMBER 15, 2016

Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. However it comes with its own set of challenges, like retention and churn. Why You Need Cohorts to Improve Your Retention. Retention is King. Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

TJ Parker (@tjparker) August 25, 2016. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. What customer retention strategies are working best for other florists? In case it’s interesting to you, here’s a recap of Q2 2016 results. Data Warehouse.

Social Media 185

Social Media B2B North America Media 185