2016 B2C Revenue 
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks.
ConversionXL
MARCH 6, 2019
The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Image source ).
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ReadWriteStart
APRIL 8, 2023
For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. million people and generate monthly revenue. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.
Duct Tape Marketing
APRIL 13, 2017
As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Promoted Accounts. We’d love to hear from you.
ConversionXL
NOVEMBER 29, 2018
Freemium and free-trial signups have one thing in common: Neither generates revenue. Single-company reports in 2016 from Chargebee , Justuno , and Recapture.io And, like bottom-up efforts, both were a slow burn that required tens of millions in funding to sustain the glut of free users that precedes revenue.
Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?
View from Seed
NOVEMBER 7, 2019
2012-2016: The Era of Blitzscaling. Year over year revenue growth rates are measured in multiples not percentages. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in.
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